Research

Modern business is all about innovating and upgrading products and services from time to time so that you keep pace with changing dynamics of the market you operate in; if you don’t then you will not need to run at all! Sooner or later smarter person will replace you only to leave you wondering. Digital Marketing is a very dynamic domain to do business in, one in which you have to anticipate opportunities early enough so that you don’t start with something which is about to go archaic.



Read More

Strategy

We follow a simple theory of ‘analyze then strategize’ just because it’s a crucial part of the marketing mix where you cannot afford to go wrong. We don’t create fix, packaged bag of ‘To Dos’ which are mostly used as ‘pitch’ to rope in new business, only after having a look-in at the properties in question that we would come to any conclusion. Yes, we are certain about things we do not touch upon, those that jeopardize your sheer online presence. For starters, Link building is passé and link earning is vogue which only the thoroughbreds can sustain as it brings into equation ‘quality content’ which is not a forte for lazy internet marketers

Read More

Resources

Anyone vaguely resembling an entrepreneur can afford a decent working facility to carry out his or her business, if any. A smallest of companies in online marketing unit can tick all the boxes under physical resources, what many would not tick are the boxes under some subtly, non-physical resources such as technical prowess of a SEO team, Content creation or curation skill, as they call it, or any other expertise that is developed with experience over a period of time. So tick many but there are few more we would like to add to our arsenal soon


Read More